01 / INTRODUCTION
For the love
of the craft.
Thirty years of making things with remarkable people.
1990 — ONWARDS / MADE WITH OTHERS. →1994 / Mercedes-Benz
Dat veilige gevoel van vroeger.
A study in photographic craftsmanship.
The people who made it
Diederick Hillenius; photography: Marcel van der Vlugt and Paul Ruigrok. Further credits pending.1999 / DELTA LLOYD / TBWA
Kunstschaatser.
The people who made it
Creatives: Poppe van Pelt, Diederick Hillenius · Director: Matthijs van Heijningen · DP: Tim Maurice Jones2001 / Delta Lloyd
Parade.
The people who made it
Creatives: Poppe van Pelt, Diederick Hillenius. Director: Matthijs van Heijningen. DP: Joost van Gelder. Production: Czar.2014 / MONA / SELMORE
Sjors & Jacques.
The people who made it
Creative: Diederick Hillenius, Poppe van Pelt, Karin Heinen, Shanta Schreuder · RTV: Hanneke Kampschreur · Account: Anja Froeling, Nicole Florencio · Strategy: Gijs de Bruijn · Client: Margreet Waterweg, Thomas Gribnau, Carola Boer · Production: The Ambassadors · Director: Vincent Lammers · Producer: Daphne Litjens · Design: Vincent Lammers, Nick Groeneveld, Manuel Ferrari, Ruud Troostheide · Animation: Nick Groeneveld, Patrick Chin, Vincent Lammers, Steffani Swart · CG: William Jeffers, Mark van Berkel, Ritchy Wattimena, Jeroen Cloosterman, William Torres, Nick Groeneveld · Compositing: Stephen Pepper, Ton Habraken · Edit: Oscar Marmelstein · Sound and music: The Ambassadors Sound Team2014 / MONA / SELMORE
Feestpudding.
The people who made it
Creative: Diederick Hillenius, Poppe van Pelt, Karin Heinen, Shanta Schreuder · Director: Vincent Lammers · Production: Ambassadors · Producer: Daphne Litjens · Editor: Oscar Marmelstein2017 / ASN BANK / SELMORE
Zo maakt geld
gelukkig.
Animal stories as a way of making sustainable banking tangible.
The people who made it
Copy: Poppe van Pelt · Art: Diederick Hillenius · Strategy: Gijs de Bruijn · Account: Anja Froeling, Kim de Winter · Client: Arie Koornneef, Pieter Smeets, Henk de Ligt, Renée Ras · Production: Ambassadors · Edit: Oscar Marmelstein · Music: Sebastiaan Roestenburg · RTV: Hanneke Kampschreur · Illustration: Mariska Rijnaarts · Partners: Vizeum, Jalt2017 / ASN BANK / SELMORE
Eendagsvlieg.
The people who made it
Creative directors: Diederick Hillenius, Poppe van Pelt · Agency producer: Hanneke Kampschreur · Director: Ambassadors · Executive producer: Daphne Litjens · DP: Gatze Zonneveld · Editor: Oscar Marmelstein · Animation direction: Vincent Lammers · Music: Sebastiaan RoestenburgSELMORE / NATIONALE VACATURE BANK / DATE UNCONFIRMED
Plant.
The people who made it
Creatives: Diederick Hillenius and Poppe van Pelt. Director: Miron Bilski. Production: Comrad.SELMORE / ASN BANK / DATE UNCONFIRMED
Cadeautje of geld?
The people who made it
Copy: Poppe van Pelt · Art: Diederick Hillenius · Design: Rivelino Panka, Mariska Rijnaarts · Director: Jamille van Wijngaarden · Production: Made for Digital · Producer: Marleen Koelma · DP: Aziz al Dilaimi · Editor: Cas de BrouwerSELMORE / AUDI / DATE UNCONFIRMED
The road to zero emission.
The people who made it
Creative department heads: Diederick Hillenius, Poppe van Pelt · Copy: Diederick Hillenius, Zwier Veldhoen · Art: Diederick Hillenius · Director: Bram Schouw · Production: Bonkers · DP: Jasper Wolf · Production design: Rikke JelierSELMORE / SIXT / DATE UNCONFIRMED
Gefikst met Sixt.
The people who made it
Creative department heads: Poppe van Pelt, Diederick Hillenius, Jakko Achterberg, Niels Westra · Copy: Koos van Nuenen · Art: Joris van Ingen · Director: Jelmar Hufen · Production: Czar Jr. · DP: Tibor DingelstadSELMORE / MONA / DATE UNCONFIRMED
Intense Vla.
The people who made it
Creative department heads: Diederick Hillenius, Poppe van Pelt · Copy: Merel den Broeder · Art: Stella Geurtsen · Director: Vincent Lammers · Production: Ambassadors · Producer: Daphne LitjensCTRL+LOVE / A NEW BEGINNING
ctrl+love
We build instruments
for human judgment.
A new creative practice exploring what happens when human curiosity meets artificial intelligence.
Explore ctrl+love ↗DIFFERENT MATERIAL. SAME CURIOSITY.2026 / THE UNFINISHED CHAPTER
I’d do it
all again.
People sometimes ask me about my career change. I don’t think I’ve had one. For thirty years, I’ve tried to turn ordinary products into remarkable stories. Today, the material is artificial intelligence. Different material. Same curiosity.
Actually, I still am.
ctrl+love ↗THE TECHNOLOGY CHANGED. THE JOB DIDN’T.